New MasterClass from SimpliFlying: Driving Ancillary Revenues from the Connected Traveler

Social media has been a great enabler of conversations that contributes to an airline’s customer service and crisis management functions, as well as its branding.

One potential aspect that has been tapped, but not quite fully explored, is the ability to generate ancillary revenues from today’s Connected Traveler. We have seen KLM, airBaltic and Malaysia Airlines developing social booking and social seating as their latest, cutting-edge ancillary products. Estonian Air’s AirScore incorporated elements of gamification to tap into potential ancillary revenues by customers and non-customers; Delta partnered with group-buying site Living Social and so on. The list does not end there. By choosing the right social media platforms,there are windows of revenue opportunities in The Connected Traveler Lifecycle that airlines can jump in on.

Today, SimpliFlying is launching our Ancillary Revenues MasterClass for airlines who are looking to take their social media strategy to a whole new level by incorporating ancillary revenues as well.

A unique curriculum that comprises over 20 case studies and high-level discussions, this Ancillary Revenues MasterClass will also take airline executives through advanced techniques including reverse auctions, social loyalty and ROI measurements.

Download the brochure here or contact us to find out more at

Image Courtesy: Planeweighs


SimpliFlying is the leading consulting firm that specialises in aviation marketing and innovation. We are one of the largest in the world, having worked with over 80 airlines and airports globally. Headquartered in Singapore, we also have presences in Canada, Spain and the UK. What we offer – consulting, training and reports – is derived from insights derived while working deeply within the industry. We intensively research trends, question assumptions and apply them to the realities of the aviation industry. Our growing list of clients includes American Airlines, Cebu Pacific, Turkish Airlines, LATAM Airlines, Airbus, Boeing, Bombardier and Toronto Pearson Airport. If you're keen to tap our expertise, email us at
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