[Presentation] Driving Results from Customer Engagement – The Road Ahead for Airlines in Social Media

After three years since starting SimpliFlying, and over 50 presentations worldwide, I finally had the opportunity to present for the first time in Africa. I delivered a speech at the Aviation Outlook Summit Africa, in Johannesburg, South Africa. I presented to a room full of senior executives from African airlines and airports, on driving results from customer engagement and the road ahead for airlines on social media.

I shared how to build a basic ROI model and dashboard for social media efforts, as well as how to prioritize and categorize social media campaigns. I’m sharing the presentation here for your viewing pleasure (click here if you can’t view it).

The presentation was very well received and I had an enthusiastic response with lots of questions during the break that followed. The icing on the cake was when a senior Boeing executive shared with me that he had finally signed up on Twitter after my presentation!

[blackbirdpie url=”http://twitter.com/tebogovw/status/227702707841028096″]

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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