The future of airline loyalty – here is what it looks like

I recently had the opportunity to write a feature article in the Airline Passenger Experience Magazine, led by none other than Jon Norris and Mary Kirby, of the Runway Girl fame.

The article explored in a detailed fashion the behavior of the frequent traveler of today, who is not only always connected, but always engaging too. And what airlines are currently doing to respond. It then goes on to forecast the upcoming trends and what airlines need to do to stay relevant.

You’ll find our social loyalty infographic integrated into the article, as well as some cutting edge case studies like Estonian Air’s new social loyalty program and Air New Zealand. This complements well the recent series of articles written by Shubhodeep recently on why LCCs should seriously think about loyalty programs.

Enjoy the read, and we’d love your comments!

The Future of loyalty

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Shashank Nigam

Shashank Nigam

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco. Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others. Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam
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