The 2012 Guide to the Top 10 Airports Engaging Customers Profitably on Social Media

In an industry whose purpose is moving people and things, staying in one place might seem like a paradox. But it is an everyday reality for an essential part of the aviation industry: airports.

Changing Times

Unlike airlines, airports do not have the flexibility of adapting their network based on the market’s demands and are entirely dependent on people who are willing to travel to or from their local area. Furthermore, with the ever increasing liberalization that is taking place in the aviation industry, competition has intensified among airlines and subsidized routes have almost completely disappeared.

In this new environment, many airports have started to realize the importance of marketing themselves both as destinations for incoming travelers and convenient friendly environments for local and transit travelers.

Interesting initiatives

In this month’s Top 10 we’ll have a look at how a large airport like Amsterdam was able to help children in need while at the same time helping its restaurants get noticed and Gatwick airport found a way to keep its youngest travelers busy using a sound based social network.  Furthermore you’ll also discover the power of crowds with Helsinki Airport, how Dublin takes pride in its identity and much more. (You can also view the 2011 edition here.) [push h=”22″]

Featured Image: Schiphol Airport
Marco Serusi

Marco Serusi

Former Director of Consulting at SimpliFlying
Marco Serusi was Consultant at SimpliFlying from November 2011 to January 2019 and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Airbus. He has also delivered training in digital aviation strategy for hundreds of executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting-edge research into crisis communications and social media trends.
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