Vote for the SimpliFlying Hero of June 2012: American Airlines vs Vueling vs Volaris

Update and Announcement: Voting is now closed. Volaris won the lion’s share of votes, getting more votes than the other two airlines combined! Congratulations are therefore in order. Also, as our readers know, SimpliFlying Heroes is all about giving credit where it is due. Hence, since it was was brought to our notice over the weekend that Sai Sanchez Correa of Volaris has been instrumental along with Jose in leading change at Volaris, we decided to declare them as joint SimpliFlying Heroes for June 2012. We look forward to sharing the story of Volaris’ rise on social media with you very soon!


The half-year mark of 2012 is approaching and in the past six months, we have seen some great “Heroes” emerge in the various fields of customer engagement strategy, be it in marketing, PR, commerce or customer loyalty. Which Hero will wrap up the first half of 2012? Here are this month’s nominees:


Jonathan Pierce, American Airlines

American Airlines sure knows how to celebrate its 25 years of service to Asia with a bang on social media. One of the latest airlines to expand their presence on Twitter, American Airlines’ recent campaign #AAtoAsia, led by Jonathan Pierce, rode on the Pinterest wave to harness the maximum virality of image-sharing. Pictures speak a thousand words, and in this case, marrying Pinterest with its existing social media platforms Facebook and Twitter helped American Airlines amplify that effect a thousand times. Tying it all up with an enticing contest prize, American Airlines’ #AAtoAsia campaign achieved a total of 63,600 impressions on Pinterest and won a staggering 390% increase in the number of followers.


Laura Gallego Porto, Vueling

Instagram caters to a niche but very effective market due to the high level of interactivity that occurs within the photo community. Laura at Vueling Air recognises the opportunity in that. To celebrate carrying over 50 million passengers since its inception, Vueling invited Instagram photo entries of the carrier’s destination cities from its Facebook community. All the photo submissions are to be featured in a Vueling’s Air Gallery book as well as in an exhibition in the aircraft. Now which photo fanatic wouldn’t like to be featured in the world’s first mid-air photography exhibition?


Jose Calderoni, Volaris

One of Mexico’s largest carrier and still rapidly growing carrier, Volaris never takes its fans for granted. Under Jose’s lead, the carrier has been named the most Socially Devoted airline with over 3000 questions answered in 48 minutes on average. And if you recall, six months ago Volaris helped a terminally ill boy fulfil his wish by flying in his favourite wrestler to where the boy was hospitalised. It is no wonder Volaris’ fan base is growing so quickly.


Without further ado, let’s get to the voting: May the best Hero win! Voting will close in 7 days from today (i.e. 1 July 12 pm ET) so cast away!

Li Guen

Li Guen

Former Head of Communications and Marketing at SimpliFlying
Li Guen was the Marketing Communication Lead and Project Manager at SimpliFlying from May 2012 to May 2017. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia.
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