Airline marketers bring on the holiday cheer – jetBlue #flyitforward, Virgin Atlantic’s Little Red Christmas choir, Cathay Pacific Flashmob

Just as the Christmas and New Year holiday travel kicks in, airlines around the world are going out of their way to be very nice to travellers – especially in times that flights are likely to get delayed. WestJet in Canada kick-started the season earlier in December with real-time gift-giving by Santa. Now, jetBlue, Virgin Atlantic and Cathay Pacific have done their bits to bring holiday cheer to travellers.

jetBlue #flyforward flies hitchhikers to destinations–r8TsCWo

Virgin Atlantic’s Little Red has a Live in-flight choir

Cathay Pacific crew welcomes Santa in a flashmob


Airlines surely seem to be on top of their game this holiday season, bringing lots of cheer and happiness to all. From the SimpliFlying team, we wish everyone Season’s greetings as well.

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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