Airline Marketing SimpliRecap: Ryanair’s mercurial boss takes to Twitter, Air Canada’s social media woes & winners of the SimpliFlying Awards 2013
Editor’s Note: While SimpliFlying’s aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders. SimpliRecap is a weekly feature that ensures that our readers don’t miss the latest in airline and airport marketing. This week’s selection is from the world of airline marketing. Find our previous editions here. [push h=”16″]
Ryanair’s boss Michael O’Leary Takes to Twitter
Using the hashtag #GrillMOL, Ryanair customers and others had a chance to sound off to the man in charge about the airline’s lousy customer service reputation, and to ask O’Leary about everything from the possibility of child-free zones on board Ryanair aircraft to charging overweight people extra.
Read more about what he said on Skift.
Air Canada bashed on social media following faux pas after missing dog incident
CBS reached out to Air Canada to understand the company’s pet policy regarding this incident. But, unexpectedly, CBS received this reply from the airline’s official spokesperson, Peter Fitzpatrick: “I think I would just ignore, it is local news doing a story on a lost dog. Their entire government is shut down and about to default and this is how the US media spends its time.” This statement from the airline stirred the situation even further. Since last weekend, thousands of people on various social channels have shared the email and slammed the carrier over the incident.
Read the original story at Tnooz.
Turkish Airlines throws a heavy punch in the world of Social Media
Turkish Airlines uses its social media platforms and website to inform fans about global events, destinations as well as new developments or trends. A big part of this involves gamification. “We want them to benefit from following and engaging with us,” says Dereli. Here are three campaigns that achieved this:
Read about the campaigns at 4Hoteliers.
Finnair to introduce IFE (in-flight-entertainment) tablets
Passengers flying with Finnair will soon be able to rent Samsung Tab 3 tablets, which come pre-loaded with movies, music and digital newspapers. The service will be introduced on 1 November and is being added as part of the airline’s 90th anniversary celebrations. Passengers will be able to rent the tablets for €10 on the airline’s new A321 aircraft.
Read the complete story at Future Travel Experience.
Can Ancillary Fees Enhance the Travel Experience?
CBS News travel editor Peter Greenberg told the “CBS This Morning: Saturday” co-hosts that one of the main reasons the airlines are doing this is how much money they bring in on ancillary fees. In fact, they were generating $27 billion, which is about 10 percent of their total revenue.
Watch the video at CBS.
Alaska Airlines dedicates aircraft to first Aviation-themed High School
Local business and government leaders joined students, educators and alumni from Raisbeck Aviation High School onboard a specially themed Alaska Airlines jet for the grand opening of the new facility for the nation’s first public, college preparatory, aviation-themed high school. The “Spirit of Education,” a Boeing 737-900ER, is dedicated to the students and staff of Raisbeck Aviation High School and will fly for six months around the carrier’s route network.
Read the entire story on Bangalore Aviation.
Winners of the 4th Annual SimpliFlying Awards 2013
And the last story is from SimpliFlying:
Earlier today, the top finalists of 4th Annual SimpliFlying Awards shared the best of their social media milestones at the EyeforTravel Online Marketing, Mobile & Social Media in Travel Europe 2013 conference held in Amsterdam. These finalists had been shortlisted as the final top three from each category, a culmination of:
Over 50 nominations in 2 weeks
Over 37,000 votes in 3 weeks
Three stellar judges, renowned travel marketing experts, assessed the submissions
Find out who won here.