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![[Presentation] Connected Traveller, Connected Airports – ACI World Annual Congress #ACIIstanbul](https://simpliflying.com/wp-content/uploads/2023/04/ACI-pres.jpg.webp)
The Director General of ACI World, Angela Gittens recently stated, “Airport leaders know the value of placing passengers first and consequentially have invested in facilities and woven airport business strategy around passengers.”
However, from the passenger’s perspective these efforts are often the airport’s best kept secret. Airports are often too busy managing operations and rolling out new initiatives, that they fail to invest in promoting the value and even the existence of these projects to the most important stakeholder – the passenger.
Driving customer engagement and developing non-aeronautical revenues is a now a key strategy for airports of all sizes on every continent. And certainly, many airports have been innovative in discovering and developing new strategy for both aeronautical and non-aeronautical benefits.
On the 12th June we had the pleasure to present at the ACI World Annual Congress, Istanbul.
Our session was titled – how do you prevent your airport’s social media strategy from becoming a mere vehicle of boastfulness and self-praise, ensuring that it is also a genuinely useful service to the passenger with measurable benefits?
Please enjoy our Prezi and case studies below:
State of Airport Marketing Report
Our State of Airport Marketing 2013 report identifies the seven most important trends that define airport marketing today, and includes detailed case-studies with each trend that showcase how some of the best airports in the world are adopting a new approach to marketing their airports.
Please download the free report using the link below:
‘State of the Industry Report: Airport Marketing’ : 7 Key Trends with Accompanying Case-Studies
These trends demonstrate ways that any airport brand can cross-market, boost ancillary revenues, and develop engaging strategies to accomplish goals. The report also includes testimonials from several airports who reviewed the document before the launch earlier this week.
Testimonials
Here’s some advance praise for our report:
“The SimpliFlying Airport Marketing Report is a great way to benchmark ourselves to the most innovative peer airports worldwide”
– Léon Verhallen, Head of Aviation Marketing – Brussels Airport
“….The case studies are a great source of inspiration in what is a fast moving environment”
– Mandie Armstrong, Digital Communications Manager – Gatwick Airport
