Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.
My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes the dynamics of customer engagement for airlines and airport retailers and revenue opportunities.
Here, I share the presentation for your viewing pleasure and would love to hear your comments on it too! Also, below you’d see some of the comments from the audience in the hall about my presentation.