From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines

Airlines are all about selling flights, and transporting people from point A to point B, right?  Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary revenues would amount to over $36.1 billion globally! [push h=”14″]

For many low-cost airlines, ancillary purchases have become a significant (and high yielding) part of their business model that directly influences their profitability. Some legacy airlines have also followed suit. As a result, we have seen an exponential growth in the number of ancillary products offered and in the number of partnerships with other brands. [push h=”14″]

In this Top 10, we take a look at some of the more creative ways in which both legacy and low-cost airlines have developed ancillary revenue initiatives or partnered with other brands to drive both PR and Revenue. [push h=”14″]

Loved the case-pack? Think we missed a great initiative? Tell us about it below or tweet us @simpliflying.
Marco Serusi

Marco Serusi

Former Director of Consulting at SimpliFlying
Marco Serusi was Consultant at SimpliFlying from November 2011 to January 2019 and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Airbus. He has also delivered training in digital aviation strategy for hundreds of executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting-edge research into crisis communications and social media trends.
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