From Dog-Wear to Branded Hotels: Top 10 Co-Branding & Ancillary Revenues Initiatives by Airlines

Airlines are all about selling flights, and transporting people from point A to point B, right?  Well, common wisdom would have us think so, but in recent times, with increased price-competition and falling profits, many airlines have started focusing on ancillary revenues to bring in more revenue. In fact, last year Amadeus projected that ancillary revenues would amount to over $36.1 billion globally!

For many low-cost airlines, ancillary purchases have become a significant (and high yielding) part of their business model that directly influences their profitability. Some legacy airlines have also followed suit. As a result, we have seen an exponential growth in the number of ancillary products offered and in the number of partnerships with other brands. 

In this Top 10, we take a look at some of the more creative ways in which both legacy and low-cost airlines have developed ancillary revenue initiatives or partnered with other brands to drive both PR and Revenue. 

Loved the case-pack? Think we missed a great initiative? Tell us about it below or tweet us @simpliflying.

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