[Presentation] How to Adapt to the Connected Traveller and Drive Results #smasia

I delivered a brief keynote on the advent of the Connected Traveller and how the travel landscape must evolve at Eyefortravel’s Social Media and Mobile in Travel Asia 2013 conference in Hong Kong yesterday. I touched upon the following key points: [push h=”15″]

  • An all-new travel landscape where travellers are increasingly connected to each other, and expect brands to be responsive
  • The necessity of real-time customer service and the perils of new customer behaviour like “complainvertising”
  • The importance of having a quick response team on social media for times of crises
  • A look at the future of social business in travel

Judging by the response, it was received rather well. The full presentation is embedded after the tweets.


Shubhodeep Pal

Shubhodeep Pal

Former VP, Products and Operations at SimpliFlying
Shubhodeep Pal was leading SimpliFlying's Research, Product Development, Marketing and Business Development from December 2010 to December 2017 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.
Shubhodeep Pal
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