[Presentation] Airport travel retail, in the Age of the Connected Traveler #trinity2013
I had the great opportunity to present for the first time at the Trinity Forum 2013, which was in its 10th year, and organized by the Moodie Report. And I was honored to deliver a presentation on the topic of how airport travel retailers need to win, in the age of the Connected traveler. Today’s travelers have the ability to compare prices instantly using their smartphones, and check-in online so they arrive at the airport late, all while being connected to the internet. The real competition for airport retailers then becomes Amazon and eBay, not necessarily the high-street.
I shared examples of airports like Gatwick, where travelers can scan QR codes at a Tesco-powered display and get groceries delivered to their home when they returned. I also emphasized the need for airport retailers to stock exclusive products to the region. For example, airports in Africa can stock Milart Designer Bead jewelry, rather than just run-of-the-mill stuff. And finally, my advice was not to get bedazzled by by the slew of initiatives they may see in the retail world, and to maintain focus.
You may view photos from the event over on our Facebook page.
The presentation was well received, and below are a few tweets from the Forum.