[Presentation] Airport travel retail, in the Age of the Connected Traveler #trinity2013

I had the great opportunity to present for the first time at the Trinity Forum 2013, which was in its 10th year, and organized by the Moodie Report. And I was honored to deliver a presentation on the topic of how airport travel retailers need to win, in the age of the Connected traveler. Today’s travelers have the ability to compare prices instantly using their smartphones, and check-in online so they arrive at the airport late, all while being connected to the internet. The real competition for airport retailers then becomes Amazon and eBay, not necessarily the high-street.

I shared examples of airports like Gatwick, where travelers can scan QR codes at a Tesco-powered display and get groceries delivered to their home when they returned. I also emphasized the need for airport retailers to stock exclusive products to the region. For example, airports in Africa can stock Milart Designer Bead jewelry, rather than just run-of-the-mill stuff. And finally, my advice was not to get bedazzled by by the slew of initiatives they may see in the retail world, and to maintain focus.

You may view photos from the event over on our Facebook page.

The presentation was well received, and below are a few tweets from the Forum.

[blackbirdpie url=”https://twitter.com/themoodiereport/status/296900884217098240″]

[blackbirdpie url=”https://twitter.com/apexjon/status/296905332255514624″]

[blackbirdpie url=”https://twitter.com/portlanddesign/status/296897965388345344″]

[blackbirdpie url=”https://twitter.com/apexjon/status/296901488175894528″]

 

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Comments
  • Duty Free on Arrival
    Reply

    Prices, products, prices, products, prices products… so it goes on….
    100k enquiries like this last 30 days alone and counting. Give the
    traveller what he wants and he might buy, don’t give him what he wants
    and he might buy elsewhere. Don’t talk to him in advance, then someone
    else will and likely re-direct him to their shop instead.
    Can provide all the verified search strings as authentication if anyone
    interested.

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