Research Survey: Airport Social Media Outlook 2013-2014
The Role of Social Media in Airport Marketing
The annual Airport Social Media Outlook is one of SimpliFlying’s dedicated research initiatives to explore how airport business goals are being driven on social media, the commitment of resources to manning social media efforts, and the evolving role social media is expected to play for airports over the next year. Last year, our Airport Social Media Outlook 2012/ 2013 report and infographic, as well as videographic, was extremely well-received by the airport community. It also went on to be featured in numerous industry publications.
Join our survey for Airport Social Media Outlook 2013-2014
This year we are once again embarking on our annual research initiative and would like to invite Marketing, Corporate Communications or Social Media managers of airports to participate in this survey. In return, survey participants will receive a complimentary copy of the premium report before it becomes publicly available.
As airports are picking up their game at using social media to marketing themselves, let us not forget that social media, while ever evolving and expected to see increasing importance for businesses, is but a tool. What is core at the heart of a great airport social media strategy is the pursuit of accomplishing business goals.
If you are a Manager or Head of Marketing, Corporate Communications, or Social Media at an airport, do join us in this survey!
Videographic: Airport Social Media Outlook 2012-2013
In the mean time, here’s a recap of last year’s findings in our videographic from last year’s Airport Social Media Outlook — it comprises valuable data that resulted from gathering intelligence from 55 airports around the world.