SimpliFlying in The News – January 2013

All Nippon Airways’s grounding of its 787 Dreamliner jets had claimed the headlines in many media outlets. Many have given their estimation of the impact of this incident on ANA’s, as well as Boeing’s, revenues and brand reputation. In a recent article, our CEO, Shashank Nigam, was sought for his take on this issue by Reuters.

This major setback in the aviation industry also underlines the importance of communicating and engaging customers, and in this case other stakeholders as well, in a transparent manner with regular updates. Such small gestures go a long way in maintaining brand confidence, especially in times of crisis.

On engaging the Connected Traveler, SimpliFlying has also been featured in APEX, Tnooz, Aircraft Cabin Management on the trends for 2013. We were also interviewed by on the topic of how mobile technologies impact the airline industry. If you like tips in bite-sizes, here is one of the three 140-character tips we had shared: “Adopting mobile early in the strategy helps airlines build trust and familiarity, both of which are very important in customer loyalty. Start with small bets.”

We hope you enjoy the reads below!


ANA counts cost of grounded 787, not yet seeking damages

Reuters || 31 January 2013

All Nippon Airways Co, the launch airline for Boeing Co’s 787 Dreamliner jet that has been grounded with undiagnosed battery problems, said it lost more than $15 million in revenue from having to cancel Dreamliner flights this month… Read more!
This article also appeared in Chicago Tribune and Interactive Investor UK.


Marketing Arena || 29 January 2013

Just over a year ago JAL-Japan Airlines , the first private airline, Japanese, declared bankruptcy. All over again. Reputation to rebuild along the basin of goodwill damaged inexorably towards all stakeholders and the flying public… Read more!

The Age of The Connected Traveler. How mobile technologies impact the airline industry || 15 January 2013

How will mobile technologies affect airline loyalty programs within the following 3 years?This is the Age of The Connected Traveler. Airline marketers need to engage the traveler in a specific manner, especially via mobile phones, instead of only on social media and through website and emails… Read more!

Airline Social Media Spend Up, Resource Challenges Remain

Aviation Week || 10 January 2013

… So what are airlines doing? Consulting firm Simpliflying surveyed 29 global airlines active on social media last year and found that over 75% invest more than 90 hours per month on social media, with at least four hours a day dedicated to being online. But resources are the biggest challenge, with over half saying they don’t have sufficient personnel to allocate to social media… Read more!

15 Social Media Trends By Social Media Marketers For 2013

Lighthouse Insights || 9 January 2013

Campaigns are devised for brands to meet their objectives. To give them the desired shape, most of the times agencies put in their blood and sweat. So, in our ongoing series where we are finding thoughts on social media for 2013 from different facets such as global experts, editors, we thought that this series would be incomplete if we don’t get view points straight from social media marketers who breath this space 24/7… Read more!

Our Time is now

Aircraft Cabin Management || January 2013

Airlines are realising that cabins remain a largely untapped area in which to differentiate themselves… Shashank Nigam, CEO of SimpliFlying, a consultancy firm that advises airlines and airports on optimising business-driven customer engagement, agrees: “Airlines are looking to differentiate themselves by the type of travel experience provided – and cabin interiors can be a huge part of it… Read more!

Year in Review: Lessons from Ryanair’s Social Marketing Miss

Bostinno || 9 January 2013

The whirlwind of conflicting social media activity in 2012 buffeted marketers from one extreme to the next, leaving us all reeling with differing opinions from credible sources… Unlike JetBlue’s rapid and responsible social media updates when one of their pilots had an inflight mental breakdown – which subsequently earned them the Simpliflying Heroes award – Ryanair handled their potential crisis a little differently… Read more!

Who’s who of top travel retailers set to attend The Trinity Forum

Moodie Report || 8 January 2013

UAE. Senior executives from nine of the world’s top ten travel retailers are speaking or attending (and 12 out of the top 15) The Trinity Forum 2013, themed ‘Thought Leadership in Travel Retail’… Read more!

World Routes 2012 – Routes Talks

Route News || 3 January 2013

SimpliFlying CEO, Shashank Nigam, said airlines that build a relationship with customers through social media would see sales naturally follow. According to Nigam, 191 airports are on Twitter, but only 88 of them actively tweet. Of these, only 28 produce 80% of the dialogue… Read more!

Lećmy ku social media. Obiecujący kierunek dla programów lojalnościowych linii lotniczych (Let’s go to social media. A promising direction for the airline loyalty programs)

Marketing News || 2 January 2013

SimpliFlying and Cranfield University in the United States conducted a study of social media use by persons who are at least five times a year, flying airplanes. The research shows that the participant loyalty program (frequent flyer) two times more likely than the average American puts on the internet posts about airlines, including critical comments… Read more!

Is your airline socially acceptable? It should be…

APEX || 30 December 2012

How was your flight? That used to be the first question people asked after you travelled at 35,000ft. But these days, airline passengers are increasingly volunteering the answer to this question even before being asked. And, if their pre-flight, in-flight or post-flight air travel experience isn’t up scratch, it’s not uncommon for them to air their grievances on Facebook, Twitter, travel forums and other social media outlets… Read more!

Social media is dead – airline marketing in 2013 all about connected travellers and the real world

Tnooz || 28 December 2012

Let’s face it – social media is dead. There are over 200 airlines on Twitter today, for example, and the space is cluttered.
Mere contests and free tickets are no longer enough to drive engagement. Too many airlines are trying to woo travelers in the same old ways. In 2013, social media will be dead, as we know it… Read more!

This article also appeared in The Travel Marketing DigestTravel Daily China and


Marketing Arena || December 2012

Social media is now cited in nearly all communication strategies. But the transition from theory to practice is not so obvious and just can not get to everyone. “Turkish Airlines has put together a compelling passenger experience, Both on the ground and in-flight. “says Shashank Nigam, CEO of Simplyflying , one of the most influential experts in airline branding and customer engagement… Read more!


If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at

Li Guen

Li Guen

Former Head of Communications and Marketing at SimpliFlying
Li Guen was the Marketing Communication Lead and Project Manager at SimpliFlying from May 2012 to May 2017. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia.
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