SimpliFlying in The News – March 2013. Fox News, The Huffington Post, LCRAB, Airport World and more…


The topic of customer experience in the airline industry captures more interest in the mainstream media as the Huffington Post and Fox News respectively picked up on Etihad’s global TV campaign and the soaring trend trend of airline customers using Twitter to fast track their feedback.

In the latest issue of Low Cost &Regional Airline Business, SimpliFlying casts light on how low-cost carriers leveraged social media to engage modern travelers through the newly evolved five-part travel lifecycle – dream, plan, book, travel, share.

Below is a list of articles that SimpliFlying had been featured in this March and we hope you will enjoy reading them!


The New Wave

April Issue || Low Cost & Regional Airline Business

Billboards are no longer enough to attract well-connected travellers. Social media and the internet have moved the goalposts – and airlines need to be far more savvy, writes Shubhodeep Pal, head of operations and innovation at consulting firm SimpliFlying… Read more!

Etihad Makes Big Promise in Global TV Ad Campaign

The Huffington Post || 29 March 2013

For a story I wrote for the New York Times in the summer of 2011, I spent a week training to be a flight attendant with Emirates… Pitching the inflight experience is more important than so many other items on which airlines compete, or so I am told by Shashank Nigam, an airline marketing strategist and CEO of SimpliFlying… Read more!

*This article is also published in Seattle Post Intelligencer, “Etihad Ad Shows Beautiful People Doing Beautiful Things”, on 6 March 2013 and APEX, “Etihad CEO says new TV ad shows confidence in carrier’s ability to exceed passenger expectations”, on 6 March 2013.

Airline customers are using Twitter to fast track their grievances

Fox News || 20 March 2013

Keith Pape was not in a good mood on a recent Tuesday. Who could blame him – the Los Angeles-based ad agency exec needed a fast flight out of Austin, Texas… According to aviation industry consulting firm SimpliFlying, 213 airlines were on Twitter as of this month. With millions of followers, many of them have discovered that the faster they stop negativity in its tracks, the better… Read more!

*This article is published in The Huffington Post, ‘Have An Airline Complaint? Tweet Away’, on 19 March 2013.  

Airlines on Pinterest: in-depth look reveals a bit of a graveyard

Tnooz || 15 March 2013

Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism. When we started analyzing how airlines are using this social network, we quickly realized that things were not as rosy as it might have been expected… Read more!

Rise of social loyalty programmes – BalticMiles Brainstorm recognised for innovation

Web in Travel || 8 March 2013

Multi-partner loyalty programme BalticMiles, owned by the Latvian airline airBaltic, has been recognised as one of the best loyalty programmes worldwide, winning the Loyalty 2013 award alongside Virgin America and Virgin Australia… The BalticMiles Brainstorm programme has been conceptualised under the guidance of SimpliFlying, an aviation marketing strategy firm that has advised over 30 airlines and airports on customer engagement strategy, and actualised on Facebook in June 2012 through an application developed by NapkinLabs… Read more!

*This article is also published in 4 on 13 March 2013.

The Real Deal

Airport World || 7 March 2013

The Trinity Forum – where airports, retailers and brands get together to discuss the challenges and opportunities facing the industry… contributions included a rallying cry from OTG Management’s CEO, Rick Blatstein, for the industry to be “spectacular” and use interactive technology to innovate, while a lively and highly entertaining presentation from SimpliFlying’s CEO, Shashank Nigam, left airports in no doubt that they would miss out on revenue and passengers if they failed to embrace social media… Read more!


If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at

Li Guen

Li Guen

Former Head of Communications and Marketing at SimpliFlying
Li Guen was the Marketing Communication Lead and Project Manager at SimpliFlying from May 2012 to May 2017. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia.
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