SimpliFlying in The News – October/ November 2013: Aviation Marketing Insights in SITA, CNBC, China Daily Asia and more!

“The SimpliFlying Awards winners exemplify the spirit of innovation and demonstrate a deep understanding of their customers – being able to link their social media efforts to key business goals like customer service and loyalty. It is an exciting time ahead for travel brands.”

November has always been a special month on the SimpliFlying calendar because it is when we dedicate the world’s only awards recognising the achievements of airlines and airports on social media – The 4th Annual SimpliFlying Awards 2013.

As we celebrate the wins of KLM, Schiphol Amsterdam Airport, Qatar Airways and Satisfly alongside the other top finalists this year, we also hope that more brands will be inspired to follow suit and make a mark for themselves. The journey to pursuing excellence in airline and airport marketing is an endless and exciting one.

At the same time, we continue to share our aviation insights on various aviation news topic including the outlook on Indian airlines.

Please enjoy the following articles where SimpliFlying’s Aviation Marketing Insights have been featured this month.



SimpliFlying Awards 2013: Recognising Best Airlines and Airports on Social Media
International Airport Review | 24 October 2013

The 4th Annual SimpliFlying Awards for Excellence in Social Media announced KLM Royal Dutch Airlines and Amsterdam Airport Schiphol as the best airline and airport on social media. Qatar Airways won Best Emerging Airline on Social Media and San Francisco International Airport was recognised for their proactive efforts on digital media during the Asiana Flight 214 incident… Read more!

Airline Retail News | 28 October 2013

KLM Royal Dutch Airlines and Amsterdam Airport Schiphol were today named as the Best Airline and Airport on Social Media, with Qatar Airways winning Best Emerging Airline. San Francisco International Airport was recognised for their proactive efforts on digital media during the Asian Flight 214 incident.. Read more!

Qatar Airways receives SimpliFlying Award for Excellence in Social Media
Travel Daily News | 15 November 2013

Qatar Airways has been named the best emerging airline in social media for 2013 by leading aviation marketing consultancy, SimpliFlying.Qatar Airways was nominated and then named overall winner in the Best Emerging Airline/Airport on Social Media category as part of the 4th Annual Simpliflying Awards, held in Amsterdam on 23rd October… Read more!

This news has also been featured in more than 10 other media outlets including Gulf TimesMENAFNSmart WeekArabian Aerospace, eGlobal Travel MediaTravel and Tour, Moodie Report, Tourism IndiaThe Peninsular QatarCMOS in Travel, etc.

KLM and Schiphol best in social media
Molblog | 25 October 2013

Both KLM and Schiphol won Simpliflying Award for Best Airline on Social Media and Best Airport on Social Media respectively. The prizes were awarded yesterday during the ‘Eye for Travel’ event at the Mövenpick Hotel Amsterdam. KLM won, among other AirAsia and American Airlines. According to the jury, KLM is one of the top ‘socially committed’ companies in the world.”KLM really think through a social media strategy and linking performance to business goals… Read more

Schiphol wins ‘Best Social Media Airport’
Transport Online | 25 October 2013

Amsterdam Airport Schiphol won the ‘SimpliFlying award for the category “Best Social Media airport. The other nominated airports were London Heathrow Airport and London Gatwick Airport. The award was presented during the Thursday SimpliFlying Conference in Amsterdam. The jury said “while most airports are hesitant to start using Social Media, Schiphol shows clear leadership in this way of communicating… Read more!

This news has also been featured in numerous other media outlets Marketing TribuneEMERCEatpinspiresPassenger Terminal World and NRITmedia.

Miami International Airport (MIA) Voted Top Three In The World For New Social Media Programs
South Florida Caribbean News | 27 October 2013

Miami International Airport (MIA) was named a runner-up for Best Emerging Airline/Airport today at the 4th Annual SimpliFlying Awards for Excellence in Social Media ceremony in Amsterdam, in conjunction with the EyeforTravel Social Media in Travel conference. Other runner-ups were airlines Emirates and Air Lingus, with Qatar Airways taking the top honour… Read more!


The best 10 ideas of ancillary services in the airline industry
Hosteltur | 4 November 2013

With increasing price competition and falling profits, the airline industry is increasingly focusing on ancillary revenue through ancillary services (ancillaries) and co-branding initiatives. In this Top 10, SimpliFlying has collected some of the most creative ways both traditional and low cost carriers have developed new ways to achieve greater subsidiary or in partnership with other makes income, while projecting its image… Read more!

Can Mobile Wallets Add Value in Travel?
SITA | 5 September 2013

The use of mobile wallets within our industry is currently a hot topic. I did an Industry Insight Session at the Air Transport IT Summit in June with Shashank Nigam, the CEO of Simpliflying and Thomas Husson from Forrester and it dominated the conversation. It is also sure to get an airing at … Read more!

Better Than the Rest: What to Learn from Airline Video Marketing
Simple Biz Support | 21 November 2013

It’s a little bit difficult to say who started it, but airline videos on YouTube have become a serious game of one-upmanship. The competition has now reached such a point that Simpliflying, a marketing consulting agency specializing just in airlines, gives out an award for best use of social media by established and emerging airlines. Perhaps the most important thing that all extremely popular airline videos have in common is this, though: due to creativity, they’re extremely sharable… Read more

Betty White adds comedy to in-flight safety video
CNBC | 15 October 2013

“Air New Zealand has possibly done more for airline safety than any other airline in the world, all while entertaining travelers and thinking differently about aviation marketing,” said Shashank Nigam, CEO of SimpliFlying, a global aviation marketing strategy firm… Read more!

This news has also been featured in NBC news, Travelers Today and stuckattheairport.

Air Canada bashed in social media for email mocking US media after missing dog saga
Tnooz | 14 October 2013

Most airlines, focused on driving engagement through social media – be it contests or new destination launches. What they often fail to realize is that if they don’t get their social contingency processes right, the same fans will come back to bite them. It’s what impacting Air Canada now. Social media is a conversation, and that needs empathy, rather than one-way statements… Read more!

What makes the COPA Airlines brand tick online? Interview with eBusiness Director, Frank Kardonski
eBusinessTop | 17 November 2013

In this exclusive interview with, Frank Kardonski – the Director of e-Business at COPA Airlines details how a well-thought out online strategy… Read more!


Asia Weekly: Shake-up ahead for Indian skies
China Daily Asia | 1 November 2013

India’s biggest risk is government policy, which can be unpredictable. Another constraint is the existing infrastructure — even the newly built airports are bursting their seams and SIA may struggle to provide a consistently high standard of service on the ground,” says Shashank Nigam, CEO of SimpliFlying, a Singapore-based aviation marketing strategy firm… Read more!

Airbus deal shows loyalty is fading fast in aviation
CNBC | 7 October 2013

“They’ve learned their lessons from the 787,” said Shashank Nigam, CEO at SimpliFlying, a Singapore-based aviation marketing strategy firm. Boeing’s 787 Dreamliner model faced a rocky launch, with a number of production delays followed by in-service incidents; early this year, regulators globally grounded all 787s for four months. ANA and JAL are two of the biggest Dreamliner operators.”It’s critical for the brand. They can tap on both suppliers,” Nigam noted. “It’s almost like an insurance policy.” … Read more


If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at

Li Guen

Li Guen

Former Head of Communications and Marketing at SimpliFlying
Li Guen was the Marketing Communication Lead and Project Manager at SimpliFlying from May 2012 to May 2017. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia.
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