The February 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from American Airlines, Vueling, Turkish Airlines, AirAsia & more!

I bring good tidings to you on this Valentine’s Day. It’s that time of the month again, and we’re back with 15 new case-studies that airline marketers will love. If there’s one indispensable marketing resource you fall in love with today, we’re pretty sure it’ll be our Monthly Benchmark Reports. What’s special about them? Read on to find out.  [push h =”18″]

The Monthly Airline Marketing Benchmark Report helps in keeping abreast of the most innovative airline marketing initiatives across the world. Comprising 15 fresh case-studies each month, this report is produced in partnership with our good friends at airlinetrends.com. This February report is the sixth in the series (if you haven’t subscribed yet, you’ve already missed out on 75 great case-studies). (View past issues here.)

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What’s in the February Report?

The February issue features 15 great campaigns from airlines such as British Airways, KLM, Air France and more! There are five categories of campaigns in the report, which begins with Theme of the Month: Airline Rebrands featuring American Airlines’ keenly-observed, elaborate make-over and Air France’s launch of its low-cost carrier “Hop”.  Other great initiatives are included such as Air New Zealand’s Valentine’s Day take on Blind Dates. LAN Airlines and British Airways, meanwhile, delighted passengers with their ticket-giveaways and drove a lot of buzz while doing so!

These case studies from around the aviation world focus on experiential marketing campaigns, social media campaigns and traditional marketing initiatives. From Jetstar’s Chinese New Year initiative to KLM’s Bright Ideas with Kids to Austrian Airlines’ Lucky Luggage, each case-study will make you sit up and take note of how each was executed and how it helped drive business objectives.

If you’re already excited, you should go ahead and grab the report right away!

Grab it

About the Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency, airlinetrends.com, the Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.

The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!

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How will it help you?

This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.

Creative agencies working with airlines (or looking to pitch to airlines) will also find this monthly report useful for staying on top of the latest trends and best practices in airline marketing.

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Pricing and Sample Report

  • USD 4950 per year  | Annual subscription  – 12 issues, starting from the month of order.
  • USD 495 per month | Monthly subscription – Same as above, but charged monthly.
  • USD 550 per report | Single monthly issue  – For a one-time purchase
You can download a sample report here.
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Questions?

Click here if you have any questions about the report.

You can also contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for queries regarding the reports.

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Shubhodeep Pal

Shubhodeep Pal

Former VP, Products and Operations at SimpliFlying
Shubhodeep Pal was leading SimpliFlying's Research, Product Development, Marketing and Business Development from December 2010 to December 2017 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.
Shubhodeep Pal
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