Airline Winners at 5th Annual SimpliFlying Awards 2014 #SFAwards14

SimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media

This evening, the top finalists of 5th Annual SimpliFlying Awards shared the best of their social media milestones at the Travel Distribution Summit hosted by EyeforTravel in New York City. These winners and highly commended finalists had been shortlisted from each category, a culmination of:

Six stellar judges, renowned aviation, travel and digital marketing experts who assessed the awards entries

Over 39,830 public votes received in 3 weeks

Views and participation from over 170 cities around the world

Amidst the fanfare on Twitter, sterling presentations at the awards and a glittering awards ceremony, five deserving winners walked away with trophies that marked their triumph in their respective categories.

sfawards14 trophies 1

Photo credit: (c)


Without further ado, here are the winners:

Best Airline on Social Media

  • Winner: KLM Royal Dutch Airlines
  • Highly Commended: Lufthansa, Turkish Airlines

View the finalist public presentations here

Best Emerging Airline on Social Media

  • Winner: Etihad Airways
  • Highly Commended: Emirates, flynas

View the finalist public presentations here

Best in Customer Service using Social Media

  • Winner: KLM Royal Dutch Airlines
  • Highly Commended: Southwest Airlines, Virgin America

View the finalist public presentations here

Best in Driving Revenue using Social Media

  • Winner: KLM Royal Dutch Airlines
  • Highly Commended: Volaris, WestJet

View the finalist public presentations here

Best Use of Emerging Platform by Airline

  • Winner: Qatar Airways
  • Highly Commended: Aer Lingus, Turkish Airlines

View the finalist public presentations here

Special Category: Most Creative Campaign by Airline

  • Winner: Turkish Airlines
  • Highly Commended: Cebu Pacific, Cathay Pacific

View the finalist public presentations here


Once again, a huge round of applause to the winners of 5th Annual SimpliFlying Awards for Excellence in Social Media.

“Airlines are pushing the boundaries of innovation with social media today. Travellers are evolving and it is encouraging to see airlines thinking differently about aviation marketing.”

– Shashank Nigam, CEO of SimpliFlying

We would like to thank and congratulate all the winners and finalists in this awards, especially those who had graced the awards event in New York City today to present and share their successes with the rest of the world.

They are highly commended for their excellent work on social media and aviation marketing and are all heroes in their own right. Just look at the amount of buzz and interaction on Twitter feed for the awards #SFAwards14 and conference #tdsusa!

Special thanks to our distinguished judges

“There was lingering doubt about whether social media strategies can deliver ROI and myriad other benefits to airlines and passengers, but they have been put to rest by this year’s outstanding submissions.”

– Mary Kirby, founder of Runway Girl Network, one of the judges for the awards.

Six thought leaders in the travel and marketing space have played a paramount role in our 5th Annual SimpliFlying Awards. We would like to extend our gratitude to our distinguished judges, namely Henry Harteveldt from Atmosphere Research Group; David Mogenson from Google, YouTube; Hillary Gurber from Google, Mary Kirby from Runway Girl Network, Christian Kamhaug from  Gambit Hill + Knowlton Strategiesl and Brian Carr from Twitter.

sfawards14 judges


Last but not least, thank you EyeforTravel

Special thanks go out to EyeforTravel, especially Gina Baille and Emily Assender, who has been so wonderful in coordinating the planning and logistics to help make this a successful awards yet again!

The journey for SimpliFlying Awards 2014 has been truly memorable for us all. We look forward to coming back with a bigger and grander event next year at the 6th Annual SimpliFlying Awards for Excellence in Social Media 2015. Stay tuned!

Photo credit: (c)



SimpliFlying is the leading consulting firm that specialises in aviation marketing and innovation. We are one of the largest in the world, having worked with over 100 aviation brands globally. Our growing list of clients includes American Airlines, Cebu Pacific, Turkish Airlines, LATAM Airlines, Airbus, Boeing, Bombardier and Toronto Pearson Airport. Headquartered in Singapore, we have presences in Canada, Europe and the Far East. Our business includes a consultancy arm, training academy marketers, events and conferences, as well as a content creation division, which among other things produces the world’s only aviation marketing magazine. If you're keen to tap our expertise, email us at
Recommended Posts

Leave a Comment

Getting Next Post...
website by