[Presentation] How Airport Retail is Evolving in the Age of the Connected Traveller — TFWA Asia Pacific 2014

Earlier today, I presented at the TFWA Asia Pacific Conference 2014. [push h=”14″]

My focus was the Connected Traveller and the huge opportunities that an intimately connected world provides to airport retailers — especially with reference to how today’s Connected Consumer expects deeper personalisation and relies on product recommendations from friends and acquaintances on social networks.

Apart from some key statistics on why the Connected Traveller matters and a brief exploration of some unique behavioural traits, I also shared a brief overview of existing strategies with case-studies while laying out a roadmap for the future of airport retail.

Current Strategies

  • Location-based Deals
  • Social Advocacy
  • Real-time Customer Service

Looking at the Future

  • Virtual Shopping
  • Digital Immersion
  • Beacon Technology

The entire presentation is embedded below — I welcome any suggestions or questions that you might have at shubhodeep@simpliflying.com.

 

Shubhodeep Pal

Shubhodeep Pal

Former VP, Products and Operations at SimpliFlying
Shubhodeep Pal was leading SimpliFlying's Research, Product Development, Marketing and Business Development from December 2010 to December 2017 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.
Shubhodeep Pal
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Comments
  • L_Spencer
    Reply

    I can’t see the presentation. Can you check if the embed is working? Thanks!

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