[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports
I was interviewed last week by CNBC on the rise of Asian airports and the role of connectivity in improving passenger experience. [push h=”14″]
While surveys by companies such as Skytrax focus largely on the quality of facilities, it is important to remember that “having” an experience is only half the battle. The connected airport of the future will be successful in promoting these facilities and ensuring that passengers actively engage with them. This is especially important since today’s Connected Traveller — who is keen to share photographs and reviews on the go — is already an “incidental promoter” of airports (and the entire travel experience in general). It must also be noted that Asian airports, while modern and sleek, still lag behind European and American airports when it comes to providing a connected experience for passengers.
There’s also a short comment at the end on the road to rebuilding Malaysia Airlines’ brand, as it prepares for a painful restructuring. While brand perception and consumer confidence are at an all time low, it will be a slow road to recovery that can only be expedited by honestly communicating a clear roadmap that focuses largely on safety measures to win back passenger trust.
You can watch the entire video below.