[CNBC Interview] The Rise of Asian Airports and the Connected Future of Airports

I was interviewed last week by CNBC on the rise of Asian airports and the role of connectivity in improving passenger experience. [push h=”14″]

While surveys by companies such as Skytrax focus largely on the quality of facilities, it is important to remember that “having” an experience is only half the battle. The connected airport of the future will be successful in promoting these facilities and ensuring that passengers actively engage with them. This is especially important since today’s Connected Traveller — who is keen to share photographs and reviews on the go — is already an “incidental promoter” of airports (and the entire travel experience in general). It must also be noted that Asian airports, while modern and sleek, still lag behind European and American airports when it comes to providing a connected experience for passengers.

There’s also a short comment at the end on the road to rebuilding Malaysia Airlines’ brand, as it prepares for a painful restructuring. While brand perception and consumer confidence are at an all time low, it will be a slow road to recovery that can only be expedited by honestly communicating a clear roadmap that focuses largely on safety measures to win back passenger trust. 

You can watch the entire video below.

 

Let us know what you think about the connected airport of the future. Email us at shubhodeep@simpliflying.com or tweet us @simpliflying

 

Shubhodeep Pal

Shubhodeep Pal

Former VP, Products and Operations at SimpliFlying
Shubhodeep Pal was leading SimpliFlying's Research, Product Development, Marketing and Business Development from December 2010 to December 2017 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.
Shubhodeep Pal
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