[Presentation] Future of travel marketing – in the age of mobile and wearables #TDSusa
I had the opportunity today to deliver a keynote presentation at the Eyefortravel Travel Distribution Summit in New York City. I had the pleasure of sharing the stage with Google, Sabre and IHG. The focus of my presentation was to provide an industry outlook into what are the key opportunities for travel marketing, with the advent of mobile and wearable technologies.
Specifically, I discussed the following:
- 2014 is the year of the Connected Traveller – and airlines, airports, hotels need to be prepared for this reality
- There are ample innovations in the mobile space – airports inspiring discovery, airlines facilitating planning, and even an in-flight social network
- How do wearables stack up – learnings from Virgin Atlantic’s Google Glass experiment, and SPG’s Glass app
- What is the focus? Airlines and airports need to think beyond the latest technologies’ sex appeal, and use them as a medium to cater to specific business goals, rather than an end in themselves.
More details and lots of case studies are available in the presentation that follows. Hope you find it as insightful as the audience did. I’d love to hear your feedback in the comments section, or over on Twitter @simpliflying!
— Patrick O’Brien (@probrien) September 11, 2014
— Greg Abbott (@jgabbott) September 11, 2014
— Rivkah Tuttle (@rivkahtuttle) September 11, 2014