Future of social media in travel – Four key predictions. Presentation from #SMtravel14

I had the opportunity today to deliver an opening keynote presentation at the Eyefortravel Social Media in Travel Summit in San Francisco. I had the pleasure of sharing the stage with Google, Twitter and Sabre. The focus presentation was to provide an industry outlook into where social media is heading for the travel industry.

Specifically, I predicted the following:

  1. 2014 is the year of the Connected Traveller – and airlines, airports, hotels need to be prepared for this reality
  2. Real-time service through digital means is critical today to win the hearts and minds of customers
  3. Airlines and airports not prepared to deal with at least two crises per year through social media will be left behind
  4. What gets measured is important – airlines and airports need to think beyond the default metrics provided by their digital agencies and cater them to specific business goals.

More details and lots of case studies are available in the presentation that follows. Hope you find it as insightful as the audience did. I’d love to hear your feedback in the comments section, or over on Twitter @simpliflying!

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 2 comments
  • Dileep Nigam
    Reply

    Dear Shashank,
    Just saw your keynote presentation at Social Media Travel conference. Absolutely amazing and impressive. So proud of you.
    Dad

  • Jayesh Paul
    Reply

    Thanks for sharing Awesome post, Travel technology comes together to make that experience easy, rich and faster for travelers. it has been analyzed and observed as a travel technology consultant from TravelCarma that travel companies will improve more technologies for easy and quick solutions

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