Future of social media in travel – Four key predictions. Presentation from #SMtravel14
I had the opportunity today to deliver an opening keynote presentation at the Eyefortravel Social Media in Travel Summit in San Francisco. I had the pleasure of sharing the stage with Google, Twitter and Sabre. The focus presentation was to provide an industry outlook into where social media is heading for the travel industry.
Specifically, I predicted the following:
- 2014 is the year of the Connected Traveller – and airlines, airports, hotels need to be prepared for this reality
- Real-time service through digital means is critical today to win the hearts and minds of customers
- Airlines and airports not prepared to deal with at least two crises per year through social media will be left behind
- What gets measured is important – airlines and airports need to think beyond the default metrics provided by their digital agencies and cater them to specific business goals.
More details and lots of case studies are available in the presentation that follows. Hope you find it as insightful as the audience did. I’d love to hear your feedback in the comments section, or over on Twitter @simpliflying!
— Level Skies (@LevelSkies) March 17, 2014
@simpliflying yes, I look forward to reviewing it again. Loved your presentation style & energy. And to whomever designed the preso…kudos.
— Nerissa Marbury (@OneEpiphany) March 17, 2014
— Dutch Design Photos (@Artstudio23) March 17, 2014
— Maarja Edman (@maarjaedman) March 17, 2014
— Lina (@LinaSerpil) March 17, 2014