Qantas A380 emergency landing in Perth: The realities of social media come to fore #QF2

As flight Qantas flight QF2 from Dubai to Sydney diverted to Perth, there were Live accounts of passengers, discussions among aviation experts online and services reporting the status of the flight in real-time. The Qantas A380 emergency landing was Live, online. Here’s how the story unfolded. The age of the connected traveller is here.

In the age of the connected traveller, every moment in-flight can be shared real-time. When something goes wrong, news editors turn to social media within seconds of an incident. Airline brands that thrive in this age, are well prepared to deal with such passenger behaviour, rather than resisting it.

For more airline crisis communications case studies and best practices, visit

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 2 comments
  • Skyman

    A bit light content – wise. When your bio is longer than your article, you should think twice before hitting the “submit post” button.

  • Vishal Mehra

    Most of the piece is within the storify tab, if I understand correctly. Thus, the conventional length seems shorter.

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