SimpliFlying In The News – Aug & Sep 2014: Aviation Marketing Insights in NPR, NYC Aviation, Travel Daily News & more!

Each year, September marks a special month on the SimpliFlying calendar as this is when we celebrate the spirit of social media excellence within the airline industry, through the SimpliFlying Awards.

This year, we saw views and participation from over 170 cities around the world for the awards. Most importantly, there was a plenty of great insights exchanged among the airline participants during the presentations at the New York City event on Sep 12. We look forward to next year’s awards come September again!

In the mean time, below is where SimpliFlying has been featured or quoted with our takes on airline and airport marketing topics this month.


Airline Social Media ‘Command Centers’ Direct Complaint Traffic

NPR News | September 10, 2014

If someone asks Southwest Airlines hey, when are you starting a new flight to Bali? You know, that’s not as relevant a question to be replied in real time as someone who’s at a gate and says, I’m about to miss my flight. Can you please help me out? … Read more

Similar news also posted here on Breakthroughs.


Airport Marketing Exchange: Delivering A Better Airport Experience Via Crowdsourcing Ideas

Airport World | September 15, 2014

A number of airports are now entering the world of crowdsourcing in order to develop a more personalised customer experience, improving both the passenger journey and airport efficiency… Read more


SimpliFlying Awards Honor the Best Airlines in Social Media

NYC Aviation | September 15, 2014

The fifth annual SimpliFlying Awards for Social Media Excellence, hosted by EyeforTravel were held on the evening of September 12 in New York City. The awards honored the best airlines in each of six categories. According to Shashank Nigam, CEO of SimpliFlying, “Airlines are pushing the boundaries of innovation with social media today. Travellers are evolving and it is encouraging to see airlines thinking differently about aviation marketing.”… Read more


Etihad Airways scoops accolade for social media activity

TTG mena | September 19, 2014

“Social media channels have become a vital part of our broader digital and communications activity. This award further inspires us to be pioneers in the global travel industry in terms of recognising and harnessing the power of social media, and telling the Etihad Airways story in innovative ways.” – Peter Baumgartner, CCO, Etihad Airways

Read more

Similar news also featured in Gulf TodayEIN News, ETB News, Travel Weekly, Kuwait Times, Air News Times, National Mirror Online, AME Info, Saudi Gazette


Qatar Airways receives award for excellence in Social Media

Travel Daily News | September 25, 2014

Qatar Airways leapt into second most liked airline on Facebook earlier this month, has surpassed more than 300,000 followers on Twitter and gained third place amoung airlines on Instagram, demonstrating an ever-increasing and successful online engagement with its fan base… Read more

Similar news also featured in Global Press EU, Arabian Aerospace, Travel Biz Monitor, Qatar Tribune, Hospitality Business, Kathmandu Post, Zawya, Himalayan Times.


If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at


Li Guen

Li Guen

Former Head of Communications and Marketing at SimpliFlying
Li Guen was the Marketing Communication Lead and Project Manager at SimpliFlying from May 2012 to May 2017. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia.
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