SimpliFlying In The News – Oct 2014: Aviation Marketing Insights in Tnooz, Live Mint & More!

Each year we conduct a research study to understand how airlines allocate resources (staffing, budget etc) to social media. This year’s Airline Social Media Outlook 2015 was slightly different.


In addition to finding out how resource allocation to social media is being managed, we sought to find out the difference in attitude and ideals between airline executives and what’s being done by airline organisations. So far we have just published an infographic that has been picked up by Tnooz and Media Bistro. In the coming weeks we will be putting out the full detailed report for free so do watch out for that!


In the mean time in “SimpliFlying In The News”, below is where our insights have been featured this October.

Fans and followers slip down the list in airline social media [INFOGRAPHIC]

Tnooz | Oct 29, 2014

Airlines say they are planning to invest more in their social media efforts according to the latest findings in the SimpliFlying airline social media study. The 2015 research reveals a third of airline executives expect a return on investment in social media of less than 5% in the next three years while 28% feel more positive about the impact on the bottom line expecting an ROI of between 5 and 10%… Read more

Similar coverage also featured in Aviation Queen and Media Bistro.

Travel Mole News Highlight

Travel Mole | Oct 31, 2014

Many of the executives questioned believe they will increase social media budgets in 2015 and many managers would like to see more staff and resource put behind social media with some even suggesting they would double their workforce in that area. Take a look at more of the results on this nifty infographic… Read more


Air India to use Twitter, mobile app to address customer queries

Live Mint | Oct 20, 2014

The ROI (return on investment) on social media is not elusive. It comes from return on engagement. It might be the improvement in customer services through a better response time on Twitter than on the phone. The likes of KLM make a 4X return on their investment from social media in terms of revenue as well,” said Shashank Nigam, CEO of consulting firm SimpliFlying… Read more

Southwest Airlines Reports Record Third Quarter Profit

CNN Money | Oct 23, 2014

Southwest Airlines Co today reported its third quarter 2014 results… Awards and recognitions includes highly Commended for Best in Customer Service using Social Media by SimpliFlying… Read more

Etihad wins social media award

Travel & Tourism News Middle East TTN | October issue

ETIHAD Airways is celebrating social media success after being named winner of the Best Emerging Airline on Social Media Award at the SimpliFlying Awards 2014… Read more


If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at


Li Guen

Li Guen

Former Head of Communications and Marketing at SimpliFlying
Li Guen was the Marketing Communication Lead and Project Manager at SimpliFlying from May 2012 to May 2017. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia.
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