SimpliFlying’s Take In The News – Dec 2014/ Jan 2015: Aviation Marketing Insights in Business Standard, APEX and more!

2015 was off to a rough start with the AirAsia QZ8501 crash incident. In the initial phase where confusion ensued though, it was comforting to see the airline’s CEO Tony Fernandes take the lead in engaging consumers. It helped make people feel a little more assured that the AirAsia and the authorities were on the ball. The way AirAsia reacted and dealt with the situation, was a stark contrast with how Malaysia Airlines managed the MH370 disappearance incident. See what SimpliFlying CEO has to say about Fernandes’s leadership here.

In the mean time , below is SimpliFlying has been quoted or mentioned in the past two months.

Skymark files for bankruptcy

BBC World News | January 18, 2015

“The fate of Skymark following its bankruptcy depends on what the core assets remain after a restructuring. Their short-haul operations with narrow bodies have been successful, until they tried to go international with the wide bodies A330s and A380s. They should focus on the short-haul operations, ensure they run a healthy business instead of an ambitious one,” said Shashank Nigam, CEO of SimpliFlying.

AirAsia’s long term plans will not suffer due to missing plane, say aviation experts

Business Standard | December 29, 2014

Shashank Nigam, CEO of Singapore-based aviation brand strategy firm SimpliFlying, feels having strong personality like Tony Fernandes as its leader will help the airline overcome negative perception quickly. “Fernandes is leading the airline and is engaging directly with consumers. This creates brand trust. There will be a short term pressure on the airline because of the incident, but I do not see a long-term impact. However, in general I see far greater demand for safety-related disclosures by airlines and move towards implementation of live flight tracking.” … Read more

Best airline marketing campaigns of 2014?

TTG Nordic | December 19, 2014 and SimpliFlying look at some of the most creative campaigns of 2014.
In October, KLM took its social media customer service to a new level with #HappyToHelp… Read more

The Top 10 Social Airlines of 2014

APEX Blog | December 10, 2014

The idea of social media as essential customer service has really taken off this year with best response times to customer queries happening in, sometimes less than, minutes. We took a look at what it takes to be top of class in 2014. SimpliFlying released their Best in Social Media a few months ago and Skift has their picks in… Read more

Qatar Airways becomes the Most ‘Liked’ Global Airline on Facebook

Pitch On Net | December 26, 2014

Only six months ago the airline had four million fans, before quickly working its way up to the most liked airline on Facebook. Qatar Airways, which was awarded Best Use of Emerging Platforms at the 5th Annual SimpliFlying Awards held in New York two months ago, has managed to increase its Facebook fan base by approximately 2,560% in just two years… Read more

Etihad Airways’ A380, B787 and new uniform launch campaign proves huge success on social media

Zawya | December 22, 2014

Awareness reached new heights with the #Etihad and #Reimagined hashtag combination being the most popular, with more than 22 million impressions… Etihad Airways was recently named winner of the Best Emerging Airline on Social Media Award at the SimpliFlying Awards 2014 and was revealed the most influential brand headquartered in the UAE by LinkedIn… Read more


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Li Guen

Li Guen

Former Head of Communications and Marketing at SimpliFlying
Li Guen was the Marketing Communication Lead and Project Manager at SimpliFlying from May 2012 to May 2017. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia.
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