[Infographic] State of Airline Marketing 2016: 8 New Trends with Case Studies


Published by SimpliFlying and airlinetrends.com this year’s report has 8 new trends, that serve as inspiration for airline marketers to execute creative and innovative campaigns in 2016.


Learn about the 8 key trends in airline marketing today including Gamification, Human Brands, Virtual Reality, and more! Each trend is accompanied by an illustrative case-study.

Is the infographic for you?

This infographic is indispensable for marketing and communication professionals working at airlines and creative agencies who want to stay on top of the latest trends and best practices in airline marketing. You can find the low-res version embedded below.

State of Airline Marketing 2016 low-res

Premium Report

Published monthly, the premium Airline Marketing Benchmark Report contains a selection of 15 of the most innovative marketing and advertising campaigns by airlines around the world and assesses their impact.

Please contact Shubhodeep Pal directly at shubhodeep@simpliflying.com for more information or click here to learn more. Click here to download a sample report.


Shubhodeep Pal

Shubhodeep Pal

Former VP, Products and Operations at SimpliFlying
Shubhodeep Pal was leading SimpliFlying's Research, Product Development, Marketing and Business Development from December 2010 to December 2017 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.
Shubhodeep Pal
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