Vueling names planes after local heroes from around the world #storiesthatdeserveaplane

Lots of airlines have named planes in the past. Some name them on cities, some christen planes with names of spices, and some with their Facebook fans. But Vueling, the Spanish low cost carrier, has taken it a step further.

The airline has launched a new initiative called, “Stories deserving of a plane“, where they are inviting stories of people who pay it forward, to be shared. If a story is touching, then the person’s name will be placed on a Vueling plane. The person who submitted the winning story will also win two tickets on a Vueling destination.

Touching Stories

Those who have been won till now include a couple from New York City who dry-cleans suits of the jobless going for an interview for free. Another is a man who gave a job to the Syrian refugee who was infamously tripped by a Hungarian journalist. The man behind the Tutu Project is also chosen.

Vueling – the Human Brand

The airline previously used to put names of its customers on its planes. Now, they decided to honour local heroes. People already used to relate personally to the brand, now, they will be emotionally invested even if it is not someone they know whose name is on the plane.

Vueling is building a brand with a heart. It’s going beyond the typical CSR tactics employed by major brands. And while at it, it is honouring the anonymous heroes who decided to pay it forward.

We delighted to see efforts like these from airlines. The hope is that Alex Cruz, the current Vueling CEO, will inspire more empathy into the marketing efforts at British Airways, when he takes over the helm next year.

P.S: Vueling will be one of the ten airlines featured in SimpliFlying’s ground breaking new book on airline marketing, SOAR. Pre-order now on Amazon or visit to find out more.

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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