[Announcement] Airline Social Media Outlook Survey 2016-17

We are back this year with the 2016/17 Airline Social Media Outlook Survey. To participate in the survey, please click on this link.

In appreciation of your time and effort, we will share the analysis with you in a premium version of the Outlook Report 2016/17, before it is made publicly available. You will also receive our latest Airline Marketing Benchmark Report (worth €500) as a thank you gesture, immediately upon completion of the survey.

What is the Outlook Survey?

To help airline marketing professionals assess where the industry is headed — with a special focus on the role of social media in marketing — each year SimpliFlying publishes the Airline Social Media Outlook Report.

Conducted since 2010, this report is based on a survey that seeks to uncover insights about the present and future of airline social media marketing, resourcing and strategy. Last year, airline executives from over 70 airlines participated in the survey.

The purpose of the Outlook Report is to spread awareness about the trends in airline social media marketing, and to enable marketers to make informed strategic decisions in the light of these trends and facts.

For a brief overview of last year’s findings, you can watch the video below:



(Please note: This survey is meant only for airline employees.)

Key focus areas

The Outlook Survey derives actionable insights about the following five areas based on the survey responses.

  • Staff and team structure
  • Priorities and challenges going into the future
  • Data and KPI
  • Budgets and resourcing
  • Future trends and focus


The results

After collecting responses from airline executives for one month, we analyse them, and publish the findings and insights in an annual Outlook Report, along with an infographic and videographic. (Download last year’s report.)

Each annual report is distributed free of charge in the interest of helping airline marketers worldwide make informed decisions about their marketing plans for the next year.

To participate in this year’s survey, please click here. If you have any questions, please contact Ravi Chauhan at ravi@simpliflying.com.

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