Airline social media – the changing landscape, by the numbers #AviationFest
An airline social media strategy is no longer a luxury for airlines. It is an urgent necessity that has the potential to deliver multiple benefits while ensuring that today’s connected travellers can interact with the airline on their preferred channel. We recently released our annual airline social media outlook report at the Aviation Festival in London.
While the full 32-page report can be downloaded here, I’d like to share the actual presentation that I unveiled in London with the overview of the report. This can be used by any airline social media teams for getting internal buy-in as well. It focuses on how the landscape is changing rapidly and what needs to be done in order to stay ahead of the competition.
Enjoy the presentation! Please feel free to share it with your teams. We’d love your feedback too.