Airline social media – the changing landscape, by the numbers #AviationFest

An airline social media strategy is no longer a luxury for airlines. It is an urgent necessity that has the potential to deliver multiple benefits while ensuring that today’s connected travellers can interact with the airline on their preferred channel. We recently released our annual airline social media outlook report at the Aviation Festival in London.

While the full 32-page report can be downloaded here, I’d like to share the actual presentation that I unveiled in London with the overview of the report. This can be used by any airline social media teams for getting internal buy-in as well. It focuses on how the landscape is changing rapidly and what needs to be done in order to stay ahead of the competition.

Enjoy the presentation! Please feel free to share it with your teams. We’d love your feedback too. 

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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