Arturo Barreira on the future of Latin America aviation and how Airbus thinks differently about the region #SimpliLive
“Be yourself. Work hard. Play hard.” – Arturo Barreira, President, Airbus Latin America & Caribbean
Arturo Barreira (LinkedIn) is not a stranger to Latin America. He’s been leading the sales organization for Airbus Latin America and Caribbean for many years and recently stepped into the President’s post. I had an opportunity to speak to him at length before my speech at the recent #ALTAForum in Panama City. What better city in Latin America to speak about connectivity and aviation than Panama City!
Latin America aviation has great potential
Arturo and I had a long chat about the future of aviation in Latin America and why it’s a region with untapped potential. He also shares the unique challenges faced by airlines in the region and what can be done to overcome them. In this episode, we cover a number of topics and stories, including some he’s not discussed publicly before. Here’s a small sample:
- Which airlines are best positioned to take advantage of the growth in secondary cities in Latin America
- How consolidation has helped the region’s airlines in the past 20 years
- Why Airbus treats Latin America differently from Europe
- What Panama is doing to stay ahead of the game in aviation
- Why aviation cannot continue to be the cash cow for the region
- The importance of figureheads leading airlines in Latin America
If you only have a few minutes, you should definitely listen to the first few minutes of this segment on the future of aviation in Latin America.
Up-Close with Arturo Barreira
Many of the times, we work along side people for decades, yet barely know them. On the SimpliFlying Live Show, I aim to uncover personal insights that co-workers may not know about. Arturo was a sport – he shared everything from his favorite restaurant to the book he’s reading now. Hope you enjoy this segment.