What does the future of digital passenger experience look like? #SimpliLab #SimpliLive

Today’s digital world has disrupted the way airlines interact with their passengers. The passenger journey no longer begins when they check-in at the airport, or when travelers get onboard, but when their intent to travel is established. That is why we will be focusing on the future of the digital passenger experience as a key topic at the Global SimpliFlying Lab in London this year, led by Panasonic Avionics.

Airlines are focusing their innovation efforts on passenger experience. When I flew Air New Zealand while writing my book SOAR, I was pleasantly surprised to see a feature in the in-flight entertainment that allowed me to save and email my playlist. How thoughtful! Singapore Airlines’ latest Airbus A350 takes this a step further. Passengers can browse movies using an app on their mobile phone, which can also be used as a secondary controller for the in-flight entertainment system. The best part? They can create a playlist before boarding the aircraft and just hit play when in their seat!

Here’s a #SimpliLive show episode I did on the topic. Enjoy!

What does digital passenger experience mean for your airline?

What does digital passenger experience mean for your airline? Answer this #PaxEx question and more with experts from Panasonic, at the #SimpliLab next week!#SimpliLive #EP338

Posted by SimpliFlying on Tuesday, August 28, 2018

Redefining the scope of the passenger experience has created new demands on airlines’ digital presence and the ways they engage with their customers. With the ability to be connected at every step of their journey, travelers now have more control over their interactions with airlines. For that reason, airlines need to think about new ways to differentiate their services to enhance their reputation and attract travelers across all channels.

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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