What are top aviation executives’ predictions for marketing in 2018?

“The future is digital. With rich customer data, airlines really know their guests. Where they fly, when they fly, what they eat. […] This high-resolution data will help airlines market the right thing to the right people at the right time, and make flying more enjoyable.”

Tony Fernandes, Group CEO of AirAsia

To kick-start 2018, we invited some of the top aviation executives to share their visions for aviation marketing this year and combined them all in Aviation Marketing Calendar 2018.

Featuring 12 insightful quotes and statistics from the best aviation minds in the world, the printable calendar is designed to help you stay organized and inspired throughout the year. Amongst the featured industry stalwarts are Randy Tinseth from Boeing, Tony Fernandes from AirAsia, Skúli Mogensen from WOW air, and others.

top aviationWatch the SimpliFlying Live! Show episode below to hear Shashank Nigam’s summary of the main challenges and trends in marketing predicted in 2018. Here are some of the common questions top aviation executives will be focusing on:

  • How can we make flying more enjoyable?
  • How can we use data to create a seamless guest experience?
  • How should people adapt to the constantly changing nature of the aviation industry?

Find out more about the Aviation Marketing Calendar 2018 here.

Baiba Dreimane

Baiba Dreimane

Project Manager at SimpliFlying
Baiba Dreimane manages SimpliFlying's digital products and consulting projects to guide airlines through their concerns about airline marketing and communication strategies. She joined the team in 2016 and has since managed a multitude of projects internationally, including research and consulting projects for SimpliFlying's global clients, Airline Marketing Innovation Labs in places like Miami, Singapore and London, SimpliFlying's Annual Awards in London, among other projects. Baiba has earned her expertise in innovation and project management while studying in universities in Latvia and Spain. Besides working at SimpliFlying, she has tried her hand at founding a startup and has created one of the top travel micro-influencer profiles in Valencia, Spain, where she resides now.
Baiba Dreimane
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