Blog 
This Friday July 30th in Sydney, learn how airports can leverage their social media for brand building. We’re presenting a Masterclass, the aim of which is to give airport executives a hands-on crash course into airport branding, ultimately helping airports to drive revenue and loyalty through social media conversations. And you’ll discover the power of social media to engage travelers like Robert.
Participants will walk away with a 6-week plan for executing a social media strategy at their airports.
Introduction: Web 2.0 and Aviation
- What is Web 2.0 and why is it an important medium?
- Before and after Web 2.0 – how brand conversations have evolved
- The basic tenet – building a community on Web 2.0
- To start from scratch, or to leverage on existing social networks?
- To sell, or not to sell through Web 2.0?
- Risks, and how to overcome them?
- How to get started with Web 2.0?
- How airlines and airports around the world are using social media?
- Case Study: JetBlue Airways
- Case Study: Melbourne Airport
Deep Dive
- Hands-on Simulation exercise
- Finding mentions about their airports on Social Media
- Finding mentions about airlines that fly their airports
- How to identify influencers their airports, on social media
- Basic sentiment analysis
Group Exercise and presentations: Crafting a social media strategy for Airports
- Deciding business objectives
- Web 2.0 integration with traditional media
- Key tools to use
- Convincing the management
- Getting the budget
- Implementation plan
- Presentations of proposals from group exercise
Workshop Leader: Mr. Shashank Nigam, CEO, SimpliFlying