[Interview] Boeing’s Randy Tinseth on the future of aviation in Asia Pacific

Randy Tinseth has an enviable job if you are into aviation – as the Vice President, Marketing for Boeing Commercial Airplanes, he gets to travel the world, painting the vision of what the future of aviation would look like. Many aviation enthusiasts enjoy reading his more informal insights that he shares on his blog regularly as well.

I first met Randy a few years ago at the Farnborough Air Show, where he shared Boeing’s outlook for future airplane orders. Since then, we’ve met multiple times at air shows and conferences, including during the memorable Dreamtour, the world tour of the Dreamliner in 2012.

Each time, Randy impressed me with his command over numbers, and his frank take on competition, and how Boeing stays ahead. So when we met once again on the sidelines of the Singapore Air Show earlier this year, I had get an interview with him to share his insights on the future of aviation in Asia Pacific.

It is one of the more numbers-oriented interviews we have had on SimpliFlying with a senior aviation marketing executive, and I’m sure you’ll enjoy the video embedded below. Here are some of the key insights Randy shares:

• Demand for 13,000 new airplanes in the next 20 years, worth $1.9 trillion [0:28]
• Fleet in Asia tripling in the next 20 years [0:49]
• Is excess capacity a myth or a reality [1:25]
• Dealing with bottlenecks like airport capacity [2:13]
• China building over 90 airports in the next few years [2:35]
• How business jet marketing is different [2:45]
• Staying ahead of competition in Asia-Pacific [3:14]
• What gets keeps him excited every day about this industry [4:09]
• Major predictions for Asia Pacific aviation [4:30]

Randy, on how to stay ahead of competition as a marketer:

“Stay close to your customers. Have the right strategy for each market…and learn from your competition to stay ahead.”

While some of the numbers Randy shares may seem staggering, the reality is that aviation in Asia Pacific is booming, and Boeing is powering a lot of the supply. Randy’s job requires him to stay ahead of the curve, and I hope you enjoyed listening to his insights.