APEX GREENER
powered by SimpliFlying
Our responsibility
At SimpliFlying, we understand that aviation significantly impacts the environment, yet it is critical to bringing the world closer. We are working towards a future where air travel is sustainable, efficient, and safe for future generations.
APEX Greener powered by SimpliFlying is a groundbreaking program that helps airlines choose sustainable products without adding extra costs for airlines.
This program will help the aviation industry build trust in travel – a core mission for SimpliFlying.
How to apply
Submission
Details about a single or multiple products can be submitted through an intuitive and easy to use form. In order to make the process frictionless, we will also accept your existing product data sheets for evaluation. Once your submission is complete, we will begin the process of evaluation.
Evaluation
Every in-flight airline product is evaluated across its complete lifecycle, including:
- Sustainable sourcing
- Production emissions
- Weight reduction benefits
- Recycled materials
- Recyclability
- End-of-life disposal
Scoring
We are proud to leverage the technology developed by Finch, which has already rated over 1 million products, for APEX Greener powered by SimpliFlying. By harnessing this technology, we can evaluate and certify sustainable products with a degree of accuracy and efficiency never seen before in the aviation industry.
Certification database
All certified products are highlighted in the APEX Aircraft Interiors Database, helping airlines decide which products to use and promote to their passengers.
Other product categories we intend to launch in the next few months include:
Amenity Kits
Sanitizing Kits
Passenger Catering(cutlery, crockery, glasses, cups…)
Passenger Catering(food & drink)
Passenger bed
linen & duvets
Seats, seating materials,
and headrest covers
Inflight Entertainment
& Connectivity
Headsets
Lighting
Passenger
Service Unit
Recycling/
Composting Units
Trash
Compacting Units
Why you should apply
APEX Greener powered by SimpliFlying is a significant step towards a more sustainable aviation industry. But we know that we cannot do this alone. Making aviation sustainable is a collective responsibility; we must all do our part.
At APEX, we are committed to reducing the impact of aviation on the environment while ensuring that air travel remains safe, efficient, and comfortable. We are driven by a vision of a future where the skies are cleaner, and our commitment to sustainability is unwavering. With APEX Greener powered by SimpliFlying, we are leading the way towards a sustainable future for aviation.
Let us continue to innovate, collaborate, and find new ways to reduce the impact of aviation on the environment. Together, we can make a difference and help protect our planet for future generations.
Our partners
APEX and SimpliFlying had partnered to successfully develop the APEX Health Safety Powered by SimpliFlying during the pandemic, which helped build trust in travel by rating over 30 airlines globally. Now, we are partnering to usher in a greener future for the industry.
Frequntly Asked Questions
Sustainability
How does APEX Greener help the environment?
APEX Greener helps the environment by promoting more sustainable and eco-friendly products in the aviation industry. By evaluating in-flight airline products and providing a rating system highlighting the most sustainable options, airlines can make more informed decisions about their products and promote greener products to their passengers. This can help reduce the aviation industry’s carbon footprint and mitigate the impact of air travel on the environment.
What is the ultimate goal of APEX Greener?
The ultimate goal of APEX Greener is to make aviation greener and help protect the planet for future generations. While this program is a step in the right direction, it is not the ultimate solution. APEX and its partners aim to continue innovating and finding new ways to reduce the impact of aviation on the environment.
Why is APEX taking up this role?
We believe that the aviation industry has a responsibility to minimize its impact on the environment. As an industry trade association representing the world’s leading airlines and in-flight product suppliers/manufacturers, we have a unique opportunity to bring together stakeholders from across the world. By developing APEX Greener powered by SimpliFlyting, we are showing our commitment to promoting sustainable practices in air travel.
APEX Greener
What is APEX Greener?
APEX Greener is a free program offered by APEX (Airline Passenger Experience Association) that helps airlines evaluate and choose greener products to use in their aircraft. It provides a rating system for in-flight airline products that take into account sustainable sourcing, carbon footprint, weight reduction, recycled materials, recyclability, and end-of-life disposal.
Is APEX Greener also intended for airline passengers
Initially, it is intended for airlines to help them choose the most sustainable in-flight products. Suppliers can communicate to airlines that their product has a Greener score, just like airlines can choose to communicate to the passengers that they have selected a Greener option.
Who can use APEX Greener?
APEX Greener is available for free to APEX/IFSA (International Flight Services Association) airlines. This program helps airlines choose greener products without added overhead costs of double-validating claims.
How are APEX Greener scores calculated
APEX Greener uses a rating system that takes into account sustainable sourcing, carbon footprint, weight reduction, recycled materials, recyclability, and end-of-life disposal. Each in-flight airline product will receive a score based on these factors, and certified products will be highlighted in the APEX Aircraft Interiors Database powered by CAPA.
Who are the partners of APEX Greener?
For this projects APEX joins forces with SimpliFlying, Finch and CAPA – Centre for Aviation
APEX Greener leverages the technology developed by Finch, which has already rated over 1 million products in the Consumer Packaged Goods industry. Amazon, Target and Microsoft Bing are using its technology. And together, we will enter the aviation domain with Finch’s technology
SimpliFlying is a leading airline branding and marketing consultancy that helps airlines become remarkable in the eyes of their customers. Finch is a data analytics and AI company that provides product intelligence solutions to businesses.
All certified products will also be highlighted in the APEX Aircraft Interiors Database powered by CAPA.
How does the rating of Finch work
Finch’s proprietary algorithm considers the following six footprints of a product: Climate Footprint, Ecosystem Footprint, Human Well-being Footprint, Raw Materials Footprint, Waste Footprint, and Water Footprint. And it assesses the following three impact areas Company/Brand Impact, Product Impact and User Impact. The Finch algorithm determines one overall score.
The Finch scoring system is powered by top scientific research and unique insights. The Finch algorithm is supported by peer-reviewed scientific literature from academia, white papers by business leaders, government reports, quantitative insights, and qualitative information. As of May 2023, Finch has scored more than 1 million products across 120 categories. Finch provides the sustainability scores for Consumer Packaged Goods in Microsoft Bing.
Is APEX Greener free to use
The in-flight product manufacturers will pay a fee to have their products certified. Access to the database with the product scores is available free of charge for airline members.
What inflight product can be submitted for certfication
We will start of with the amenity kits. Next we will focus on product categories from the following list:
- Sanitizing kits
- Passenger catering (cutlery, crockery, glasses/cups, salt and pepper set, etc.)
- Passenger catering, food and drink
- Passenger bed linen and duvets
- Seat covers (not full seat)
- Headrest covers
- IFE hardware (screens, remote controls)
- Headsets
- Lighting
- Passenger Service Unit
- Recycling/composting units
- Trash compacting units
As a supplier, how do I get involved?
Suppliers who are interested can fill in the contact form here, and they will then be contacted.
As an airline, how do I get involved?
If your airline is an APEX and/or IFSA member you will have free access to the database with Greener scores. There is no other immediate involvement.
If your airline is not an APEX and/or IFSA member, you dont have access to the database. Contact us here if you want to become a member and get access to the APEX Greener database.
Who’s involved
Who is APEX
The Airline Passenger Experience Association (APEX) encompasses a network of airlines, businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience, from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and in-flight dining.
Who is SimpliFlying
SimpliFlying is the world’s leading aviation strategy firm, having worked with over 100 airlines and airports in the past fifteen years. Founder, Shashank Nigam, is a global authority in helping airlines build trust. He is the host of the world’s first podcast on sustainable aviation, having interviewed over 50 senior industry executives, and is the co-author of an upcoming book on the topic.
APEX and SimpliFlying had partnered to successfully develop the APEX Health Safety Powered by SimpliFlying during the pandemic, which helped build trust in travel by rating over 30 airlines globally. Now, we are partnering to usher in a greener future for the industry.
Who is Finch
Finch decodes products’ environmental impacts, encourages consumers to make better purchasing decisions, and helps businesses with their sustainability goals.
The Finch scoring system is built to decode and simplify sustainability and is powered by top scientific research and our unique insights. The Finch algorithm is supported by peer-reviewed scientific literature from academia, white papers by business leaders, government reports, quantitative insights, and qualitative information. Each of these pieces of data is applied to well-established environmental footprint assessment techniques, weighting schemes, and frameworks.
Who is CAPA
CAPA -Centre for Aviation is the world’s most trusted and comprehensive source of market intelligence for the aviation and travel industry. Its combined Fleet and Aircraft Interiors Database contains over 43,000 aircraft listings for over 600 airlines worldwide. It encompasses the most extensive global commercial fleet interiors records, adding access to rich and unrivalled insights. The Aircraft Interiors database includes a.o. seat models, dimensions and manufacturers, inflight entertainment (IFE), wireless inflight entertainment (W-IFE) and inflight connectivity (IFC).