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Sociable – like real-world sociable..
Have you ever been sat on a plane wishing you were next to someone else – may be the guy next to you was chatting non-stop while you wanted to take a nap? Have you ever had time to kill as you waited in an airport – but found yourself staring at the disembarking passengers?
Planely allows you to share your travel plans (even through TripIt) and see which of your friends are at the airport at the same time as you, or on the same flight – so that you can hang out (or may be avoid each other!). It’s similar to what Satisfly does with intelligent seating, as we had shared last year.
Planely has now exclusively shared with SimpliFlying that it’s launching a competition to determine the “world’s most sociable airline”. The winner will be the airline that gets be added by Planely’s customers the most – that is to say that the maximum number of the airline’s passengers are trying to identify and potentially connect with one another.
All flights added to Planely will be analyzed between April 13th and April 20th – so the airlines just need to promote the service. Quite neat actually – and I might try the service out on my next flight too!
Driving engagement and awareness by getting passengers to mingle?
If you think a little deeper about services like Planely and Satisfly, you’ll realize that the airline can actually act as an enabler for driving memorable experiences for the passengers. And that in turn not only drives engagement and awareness of the brand, but potentially also loyalty.
If I meet a friend at an airport who’s flying to the same destination as me, but on a different airline, I’d learn about that. Alternatively, if an airline now allows me to re-connect with a friend, we might end up flying together the next time too, possibly on the same airline.
What do you think? For starters, do take part in Planely’s competition.
