Shashank Nigam, Author at SimpliFlying - Making Airlines Remarkable

Brand X-Factor

Virgin America’s online community – bull’s eye, or a flop?

December 01, 2008

by Shashank Nigam

Brand Xpression

Engaging the customer through Web 2.0: lessons from JetBlue Airways

November 25, 2008

by Shashank Nigam

Brand Xtensibility

Can Jet Airways survive the recession (and what does the Kingfisher alliance mean)?

November 22, 2008

by Shashank Nigam

Brand Xpectation

Jet Airways’ VP of Sales & Marketing shares what it takes to build a strong airline brand in the US

November 20, 2008

by Shashank Nigam

Brand Xpression

Will online communities by airlines help their brands take-off?

November 17, 2008

by Shashank Nigam

Brand Xternalities

How does a pilot strike affect the Air France and KLM brands (and what can be done about it?)

November 14, 2008

by Shashank Nigam

Brand Xpectation

Michael D’Esopo of Lippincott bares the truth about airline branding in interview

November 12, 2008

by Shashank Nigam

Brand X-Factor

What can airlines learn from the Obama marketing machine?

November 10, 2008

by Shashank Nigam

Brand Xternalities

Three ways airlines can brand themselves in a recession

November 07, 2008

by Shashank Nigam

Brand Xpectation

What does the Thai Airways logo and design stand for?

November 05, 2008

by Shashank Nigam

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