Brand X-Factor Archives - Page 3 of 9 - SimpliFlying

Brand X-Factor

[Interview] Nok Air CEO Patee Sarasin: How to build a likable airline brand

April 02, 2014

by Shashank Nigam

Brand X-Factor

WestJet Christmas Miracle surprises travellers with gifts of their choice #westjetchristmas

December 09, 2013

by Shashank Nigam

Airports

Nine marketing tips for airlines and airports planning to surprise and wow travelers this holiday season

December 20, 2012

by Shashank Nigam

Brand X-Factor

British Airways turns messages into music with the sound of #HomeAdvantage

August 10, 2012

by SimpliFlying

Brand X-Factor

The Midwest Airlines cookie crumbles in the hands of Frontier – the loss of a brand icon

April 03, 2012

by Shashank Nigam

Brand X-Factor

Why Skytrax is dead [Plus: 7 insights into the future of airline brand ratings]

January 28, 2011

by Shashank Nigam

Brand X-Factor

KLM Surprises and Spanair delights! Can surprises be used as a sustainable brand strategy for airlines?

January 17, 2011

by Shashank Nigam

Brand X-Factor

How brands like Singapore Airlines and Emirates win your heart? It’s in the eyes…

November 30, 2010

by Shashank Nigam

Brand X-Factor

Cathay Pacific wants you to create a dessert on Facebook, and serve it in-flight to you!

October 27, 2010

by Shashank Nigam

Brand X-Factor

Exclusive: Rob Fyfe, Air New Zealand CEO talks about Rico – the airline’s brand mascot with an edgy personality

October 25, 2010

by Shashank Nigam

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