Exclusive: Rob Fyfe, Air New Zealand CEO talks about Rico – the airline’s brand mascot with an edgy personality

Have you heard of Rico? If you answered “no”, you’re missing the birth of probably a cult airline brand icon that may just reach the heights of what Richard Branson is to Virgin Atlantic, or what the Singapore Girl is to Singapore Airlines. And I’m not kidding.

When Mary Kirby first told me about Rico on Twitter, I was totally kicked – watching videos of this edgy, furry, lovable character chilling in one of Air New Zealand’s new seats. This is the same airline that brought us those body-paint safety videos and flatbed seats in Economy. Given that I was scheduled to speak at the Aviation Outlook Summit, where Rob Fyfe was present as well, I couldn’t help but corner him for a quick chat about Rico. You heard him first, on SimpliFlying 🙂

So, what do you think about Rico? A brand icon, or hot air? Let’s discuss in comments, and over on Twitter

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