Brand Xtensibility Archives - SimpliFlying - Making Airlines Remarkable

Brand X-Factor

The Antifragile Airline: How airline brands can fly to a stronger post-crisis future

September 23, 2020

by Shashank Nigam

Brand Xtensibility

A revamped SimpliFlying Heroes initiative – Vote for the Jan 2012 Hero now!

January 03, 2012

by Shubhodeep Pal

Ancillary Revenues

With airline ancillary revenues jumping to $13bn, serious questions lie ahead for airline brands

September 20, 2010

by Shashank Nigam

Brand X-Factor

What might air travel be like tomorrow, if airlines start using the latest social media tools today?

May 25, 2010

by Shashank Nigam

Brand Xtensibility

Thoughts on the United and Continental merger – as quoted in the press

May 10, 2010

by Shashank Nigam

Brand Xtensibility

Gulf Air and Kuwait Airways up for sale – do the brands stand a chance?

March 01, 2010

by Shashank Nigam

Brand Xtensibility

The “Jetstar-isation” of Qantas is not over yet. Is the LCC taking over the legacy parent brand?

February 22, 2010

by Shashank Nigam

Brand Xtensibility

Five ideas for Garuda Indonesia to drive demand from Europe, by rebuilding its brand (Plus: Interview with CEO Emirsyah Satar)

February 19, 2010

by Shashank Nigam

Brand Xtensibility

Australia’s Qantas Airways – the world’s most agile airline brand?

February 18, 2010

by Shashank Nigam

Ancillary Revenues

Etihad Airways charging a second bag fee? Bad idea for a brand trying to establish itself

January 25, 2010

by Shashank Nigam

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