Brand Xtensibility

Can Jet Airways survive the recession (and what does the Kingfisher alliance mean)?

How will Emirates ensure high levels of service across its A380 fleet? VP Nigel Page explains

Are airlines with stronger brands less likely to go bankrupt?

Singapore Airlines, still a great way to fly? A brand analysis

Harvard Business School Professor Rohit Deshpande explains Singapore Airlines’ strategy in interview

Why LiveTV is a great idea from JetBlue Airways, to help them fly through a recession and keep the brand alive

Travel+Leisure ranks Singapore Airlines, Emirates and Thai Airways as the best in the world

Why the Southwest and WestJet alliance is good for both the brands

How airlines in the Middle East are enhancing brand value through their frequent flyer programs