Brand Xternalities

[Infographic] Five steps to successful crisis management for airlines, in the age of social media

Thoughts on the United and Continental merger – as quoted in the press

Exclusive Interview: How Eurocontrol battled the ashcloud crisis through social media

How airlines used social media innovatively to battle the ashcloud crisis [from Mashable]

The day airlines’ Twitter accounts were hacked, and three steps to reverse the brand damage

Australia’s Qantas Airways – the world’s most agile airline brand?

Five Imperatives For Your Airline’s Social Media Policy

Asian Brand in Chaos: Japan Airlines files for bankruptcy, what’s in store for Delta and Skyteam? As shared Live on CNBC

How airline brands can be shielded from TSA and airport security measures in the aftermath of Northwest flight 253 terrorist plot