Case Studies

Accidents & Incidents: How Airline Crisis Communications Should Differentiate and Tackle Them

TransAsia Crash – Crisis Communications in the Age of Social Media #GE235

Is KLM the most helpful airline in the world? Re-thinking airline customer service #happytohelp

Singapore Airlines A380 Emergency Landing in Baku: Analyzing user behavior on social media, and how to deal with a crisis

A tweeting plane to celebrate Royal Brunei Airline’s first 787 Dreamliner

Nairobi Jomo Kenyatta International Airport Fire: Crisis Management 2.0 Case Study and Analysis #JKIA #JKIAfire

British Airways melts your heart with #visitmum, ethnic marketing at its best

A Statistical Analysis of How Airlines in South East Asia Perform on Social Media

[LIVE] KLM Aviation Empire: Airline Strategy Mobile Game — Launch Event live-blogged from Amsterdam