Engagement

Google Indoor Streetview enables experiential marketing for London Gatwick Airport and Emirates A380

Delta and jetBlue promote use of electronics in-flight below 10,000ft with new marketing initiative #below10kfeet

Airline safety videos come of age as marketing tools – Virgin America, Delta Air Lines and Air New Zealand leading the pack

Airline Marketing SimpliRecap: Ryanair’s mercurial boss takes to Twitter, Air Canada’s social media woes & winners of the SimpliFlying Awards 2013

[Presentation] How the Connected Traveller is Changing the Airline Business — SITA Europe Aviation ICT Forum 2013

Top 10 Airline YouTube Videos: Airline Marketing Wakes up to the Power of Viral Videos

[Presentation] Driving Results from the Connected “Foodie” Traveller — FAB Awards 2013

The October 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from JetBlue, Emirates, Iberia, Japan Airlines & more!

Airline Marketing SimpliRecap: United Honours $5 Fares, The In-Flight Storefront, SAS’ new crowdsourcing portal & more!