Brand eXecution
Airlines and airports in social media should think about scalability of efforts, not just buzz!
February 07, 2011
by Shashank Nigam
Brand X-Factor
KLM Surprises and Spanair delights! Can surprises be used as a sustainable brand strategy for airlines?
January 17, 2011
Commentary
The future of airline marketing in 2011: key takeaways from IATA Commercial Strategy Symposium
December 14, 2010
Announcements
IATA Commercial Strategy Symposium 2010 – Live from Istanbul
December 07, 2010
Brand Xperience
Lufthansa’s CloudStream carry-on solution allows you to read SimpliFlying in-flight
December 01, 2010
Brand Xpression
Malaysia’s Firefly uses iPod Touch to collect feedback about the brand in-flight!
November 19, 2010
Airlines go on a crowdsourcing binge – co-creating their brands with travelers
November 11, 2010
Cathay Pacific wants you to create a dessert on Facebook, and serve it in-flight to you!
October 27, 2010
Exclusive: Rob Fyfe, Air New Zealand CEO talks about Rico – the airline’s brand mascot with an edgy personality
October 25, 2010
SimpliFlying Awards for Social Media Excellence for Airlines – Winners, photos and finalist presentations
October 04, 2010
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