Interviews

Branding Head at Burson-Marsteller wants airlines to “stop being the Greyhound of the skies”

Laura Reis of Reis & Reis feels airline social networks are “ridiculous”

Laura Reis on airline branding – it’s all about focus and simplicity

MIT’s Prof John Hansman predits a bleak future for airlines

Can Jet Airways survive the recession (and what does the Kingfisher alliance mean)?

Jet Airways’ VP of Sales & Marketing shares what it takes to build a strong airline brand in the US

Michael D’Esopo of Lippincott bares the truth about airline branding in interview

Airlines: Smile more so flyers “pick” you. In conversation with Patrick Hanlon of Thinktopia

Talking airline business with Virgin Atlantic VP, Paul Charles