Blog 
Back from the future
19 May’10 || Aircraft Interiors Expo Magazine
What would air travel be like tomorrow, if airlines start using the latest social media tools today? asks Simpliflying.com chief executive Shashank Nigam… read more
Jetstar and Tiger battle for Southeast Asian skies
19 May’10 || FinanceAsia
…“Differentiation in Asian markets is key, because prices are almost always the same (for the low-cost carriers) on most routes, unless they have a monopoly,” said Shashank Nigam, an airline marketing and branding strategist and chief executive of airline blog Simpliflying. “Ultimately, brand differentiation matters. And, if the ticket prices only differ by $10, then I’d have a preference for the brand I have fond memories of.” … read more
Interiors: Back from the future
19 May’10 || Flightglobal
What would air travel be like tomorrow, if airlines start using the latest social media tools today? asks Simpliflying.com chief executive Shashank Nigam… read more
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