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Brand X-Factor

The Air New Zealand brand bares all – CEO and staff go nude in latest TV advertisement

May 13, 2009

by Shashank Nigam

Brand X-Factor

Marketing guru reveals airline advertising secrets: in conversation with ISM’s Gary Leopold

October 08, 2008

by Shashank Nigam

Brand Xpectation

Kulula.com lures South Africans with authentic advertising

July 23, 2008

by Shashank Nigam

Brand Xternalities

Competition in the Indian skies heats up

May 05, 2008

by Shashank Nigam

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