The Air New Zealand brand bares all – CEO and staff go nude in latest TV advertisement

Air New Zealand B737-319 ZK-NGI
Image by jackol via Flickr


This is what I call daring branding! Air New Zealand has just come up with an advertisement that features the airline CEO and staff appear in nothing but body paint. The point they’re trying make is that “they’ve got nothing to hide” with their all-in prices, as opposed to budget carriers. The fares Air New Zealand advertises include baggage allowance and refreshments. In an age of rising ala-carte styled pricing, this is indeed refreshing.

A brand pushing the envelope

Air New Zealand has a history of fearless innovation – be it the introduction of an in-flight conceirge at a time when other airlines were cutting service levels, or now this advertisement, which is bound to catch people’s attention. And with all the buzz such videos create on social media these days, there’s a very high chance of this going viral too! Who would mind that? Probably just Air New Zealand’s competitors.

The carrier says that the aim is to differentiate Air New Zealand from competitors “who levy additional charges if a passenger wants to simply check a bag or have a drink”.

And what better way to do this than to simply, bare all. Enjoy the advertisement below and the “making-of” video. Sure looks very cold down under to be shooting that advertisement!

There is still one more autographed book on Singapore Airlines to be given away, and a 4gb Apple iPod to be won. You too can be a winner, just by re-tweeting a comment from SimpliFlying or leaving a comment on this site. Learn more here.

Reblog this post [with Zemanta]

Leave a Comment

Sustainable Aviation Fuels Powerlist 2023

No, thanks